High street retailer Marks & Spencer has announced Hilary Alexander, fashion director at The Telegraph, is to be fashion consultant for its per una label.

The role sees Alexander involved in several different elements of the brand, the first being Hilary's Edit, a specially edited selection of key per una outfits, which is to feature online and in stores across the country. Alexander will also host a weekly Ask Hilary column on marksandspencer.com where customers are encouraged to share their fashion dilemmas.